COMPANY NEWS: New Golf Bags Styled for Distinct Personalities

2008-01-17

Outside the industry, the term “golfer” is tossed around as if it is a character trait. In fact, within this sport lie distinct personalities and niche interests that demand individualized attention. This season, OGIO is releasing a collection of stand bags customized for three distinct golfing styles: the cart loyalist; the passionate walker; or the casual/weekend golfer.

 

"We’ve customized our bags to identify with each category of golfer,” says Tom Gocke, the company’s global director of golf. “In preparing this line, OGIO committed to aligning with on-course needs for each type of golfer. It’s the little details in these bags that enhance players’ experience because even their smallest on-course needs have been addressed.” 

FOR THE CART LOYALIST: Depending on a bag’s stability and accessibility, electric or trolley carts can be a golfer’s blessing or a curse.  OGIO’s 2008 hybrid bags are designed to focus on the former, with intelligent design standards that make pockets and clubs more accessible, and keep the bag straight and stable on the cart base. Bags in this category include:

Nexos (MSRP: $240.00)The latest revolution in stand technology would fall flat without a bag that lives up to the scrutiny.  In addition to its new ArcLite Stand System, OGIO’s 6.5 lb.Nexos ups the tech ante by packing in a bounty of components including a 10” Wedge organizing top, an external Ball Silo, the company’s famed Zipperless Ball Pocket, 11 pockets, a walking-accessible water bottle holster, plus tons of other choice details. Available in Sandy/Navy, Black/Black, and Black/Gold. 

FOR THE PASSIONATE WALKER: Convenience and agility are key for hoofers and for this reason, OGIO had loaded these bags with walking-accessible water pockets; comfortable carrying systems; and quick-access glove, tee, scorecard, and towel holders  – all without packing in the pounds.  They include:

 

Edge (MSRP: $220.00)The Edge is OGIO’s answer to a hybrid, living somewhere between a tricked-out stand bag and a lightweight cart bag. The sleek, external-framed bag weighs in at just 6.8 lbs yet includes the patented Zipperless Ball Pocket (ZBP), anti-twist Torq strap and loads of other features. With style, attitude and supreme functionality the Edge is the ultimate bag. Available in Black/Fire, Indigo/Silver, Petrol/Silver, Black/Juice, and Navy/White. 

Grom (MSRP: $180.00)The company’s top-selling bag for three years running is back and better than ever. The Grom is an eight-pocket 6.3 lb. engineering feat, outfitted with OGIO’s patent-pending anti-twist Torq strap, its popular walking-accessible water bottle holster and the patented Zipperless Ball Pocket (ZBP).  Available in Black/Silver, Apple, Fire/Silver, Olive/Khaki, Indigo/Khaki, and Black/Copper. 

Ozone (MSRP: $150.00)Weighing in at just 4.2 lbs., this reinvented classic is outfitted with a Woode Lite top, a walking-accessible water bottle holster, the Crossbow Lite shoulder strap system and 7 pockets. Available in Apple, Fire/Garnet, Silver/Black, Sand/Navy, and Mocha.

Vaporlite (MSRP: $130.00)The 3.8 lb. Vaporlite features Woode Lite top, full-length, three-way dividers, and a comfortable Crossbow Lite shoulder strap system. This bag is heavy on features but light on weight and is available in Juice, Garnet/Fire, Flame/Khaki, Chiaro/Carolina (Blue); Black/Petrol, and Navy/White.   

FOR THE CASUAL / WEEKEND GOLFER: For the player who just wants to hit the course for a quick round, but is not willing to sacrifice function or fashion, OGIO’s lightweight offerings are the ultimate solution.  Keeping each bag to less than 3.5 lbs., these bags still deliver on the details, including:

 

Sticks (MSRP: $98.00) Imagine a golf bag that weighs about as much as the average human brain – and is nearly as smart.  Enter the OGIO Sticks – a 3.4 pound genius of a bag that organizes a round’s worth of gear in a 7” Woode top, a three-ball dispensing Ball Silo, and three zippered pockets.  Available in Indigo, Black, or Fire. 

Sliver (MSRP: $60.00)Constructed from revolutionary extruded aluminum, this 2 lb. bag remains sturdy enough to carry a Sunday round’s worth of gear.  A seven-inch Woode top helps protect woods from irons, while loads of pockets and other meticulous details make the Sliver outshine any other bag in the lightweight category. Available in Fire/Garnet, Black/Silver or Navy/White.            

For more information about OGIO’s 2008 golf and tournament gear, call 800.922.1944 or visit www.ogio.com.