COMPANY NEWS: OGIO Shling Update

2004-08-01

We at OGIO are overwhelmed by the enthusiasm with which our new Shling carrying system has been met. Even before it has reached the store shelves, the OGIO Shling has been called ...


"... the best innovation since ... the dual strap."


Golf World Business, April 2004

" ... The cleverest new thing at the entire [2004 PGA] Merchandise Show ...:


Sports Illustrated, February 2004

" ... one of those brilliantly simple inventions that makes you wonder why nobody thought of it earlier."


Orlando Sentinel, February 4, 2004

" ... the best product introduction [at the 2004 PGA Merchandise Show]."


WebStreet Golf Report, February 2004

While it would be easy for us to get caught up in this excitement as well, our first priority is to make sure we're living up to exceptionally high, self-imposed standards. Although the Shling V1.0 disburses the weight across both shoulders better than any dual strap system on the planet, the Shling V1.0 did not quite meet our rigorous comfort criteria. Therefore, OGIO engineers have been working many late hours to develop the Shling V2.0, and are now in final test production phase.


We plan to release the enhanced OGIO Shling V2.0 very soon. We are grateful that our loyal and long-standing retail partners appreciate our tireless devotion to making the Shling the ultimate solution for carrying comfort. If indeed "good things come to those who wait ...," we are certain V2.0 will make many people happy and comfortable.


Should you have any questions about the Shling, please contact us any time. If you are a retailer or consumer and would like more information, please contact OGIO directly at 800.922.1944 or at cservice@ogio.com. If you are a member of the media, please contact Kelly M. Mooney/ This Just In, Inc. at 801.474.3834 or kelly@tji-inc.com.


Thanks again for your enthusiastic response to the OGIO Shling!