COMPANY NEWS: Reporting from Ahead of the Curve: Previewing OGIO's 2007 Stand Bags

2007-04-11

 REPORTING FROM AHEAD OF THE CURVE: PREVIEWING OGIO’S 2007 STAND BAGS

It is possible to play to golf’s tradition while paying homage to current trends.  So says OGIO, the respected golf bag manufacturer known for pouring the latest gear technology and colorful style into its designs.  This year, the Utah-based company is meeting the demand for streetwear fashion in golf with the introduction of new prints and patterns on its best-selling bags.

From edgy plaids and argyles to fashionable pinstripes, OGIO’s 2007 stand bag lineup is filled with trend-setting designs that blow past standard golf fare.  The company also has poured its top-of-the-line technology into the bags, maximizing performance while keeping the bags as light and maneuverable as ever before.             

Throughout the year, the company will release numbered, limited-edition styles for of some of its most popular bags, with a Grom in a Khaki-and-Indigo plaid kicking off the program.  In Spring 2007, OGIO will release a Brown Pinstripe version of the Grom , with more styles to follow. In addition, OGIO’s 2007 release includes:            

VISION SS:  The OGIO Vision SS – named last year’s “Editor’s Choice” by Golf Illustrated’s Baggy Awards – is designed to accommodate the revolutionary Shling carrying system.  No less than six patented/patent pending innovations are poured into this bag that delivers clubs via the Woode Club Management System (which towers woods to one side of the bag; irons to the other) and full-length, three-way dividers.  The Vision SS (MSRP: $269.00) is available in bold combinations including Silver/Black and Fire/Black.            

FLIGHT SS:  OGIO’s Flight SS is a sleek, lighter-weight counterpart to the Vision SS, also designed to accommodate the Shling System.  The nine-pocket bag features a walking-accessible water bottle holster, and a small-profile version of the Woode organizing top and is available in Chiaro blue accented with white and silver; Fire surrounded by white and silver highlights; and eye-catching Juice – a deep orange offset by white and black.    

EDGE:  OGIO’s first hybrid bag combines the best of a stand bag and a cart bag in one.  In addition to offering supreme functionality with a Zipperless Ball Pocket, anti-twist TORQ strap, and nine storage pockets, the Edge receives high marks for style with its race-car-inspired lines and an intense palette.  The Edge (MSRP: $219.00) is available in sleek Indigo with silver; Black/Juice; Black/Fire; and Petrol/Silver color duos.              

GROM: The company’s top-selling bag of 2005 and 2006 is back again and re-engineered with a new, sleeker silhouette.  Any on-course fashion now has a performance accessory to match thanks to OGIO’s masculine color blocked designs in Indigo/Khaki; Olive/Khaki; Fire/Silver; Black/Silver; or the “it” design for 2007 in Tweed Khaki.  The Grom’s (MSRP: $179.00) popularity goes far beyond looks, courtesy of a Zipperless Ball Pocket, a TORQ stabilizing cart strap, walking-accessible bottle holster, and many other patented features.             

OZONE:  OGIO’s Ozone bag is out of this world with its new street-inspired designs.  The bag’s Chiaro design is accented with big, argyle prints in contrasting colors, while even the more traditional colors including Black, Fire, and Olive “pop” with surprising translucent panels to give “light bag” new meaning.  Fashion aside, the Ozone is walking-friendly at a light 4.2 lbs., but offers supersize performance with its walking-accessible water-bottle holster, ergonomically designed Crossbow Lite shoulder strap system, and seven pockets.             

VAPORLITE: The 3.8 lb. Vaporlite performs on all fronts with a WoodeLite™ top; full-length, three-way dividers; and a Crossbow Lite mesh shoulder strap system. Even at this weight, the bag packs in a walking-accessible water bottle holster and five pockets. The Vaporlite (M.S.R.P. $129.00) is available in Garnet/ Fire, White/Green, Flame/Khaki, Chiaro/Carolina and Black/Petrol.              

OGIO’s 2007 stand bags are shipping immediately.  For more information, call OGIO at 800.922.1944 or 801.619.4100, or visit www.ogio.com.