OGIO PRESS
IN THE NEWS: OGIO 9800 Nominated Accessory Product of the Year
2007-04-03
SIMA ANNOUNCES 2007 IMAGE AWARDS NOMINEES
Surf Industry Recognizes Its Most Influential Companies With 5th Annual Awards Program
ALISO VIEJO, Calif. (March 26, 2007) —The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the fifth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.
The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 12 categories: Accessory Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men’s Ad Campaign of the Year, Men’s Apparel Brand of the Year, Men’s Boardshort of the Year, Women’s Ad Campaign of the Year, Women’s Apparel Brand of the Year, Women’s Swim Brand of the Year, Breakthrough Brand of the Year and Company of the Year.
“SIMA is stoked to unveil a great list of Image Awards nominees,” said Dick Baker, president of SIMA. “As we’ve mentioned before, the awards underwent a lot of changes this year – adding more categories and revising the nomination process – and we’re happy to see this has allowed a wider variety of companies to be recognized for their successes in the past year. At the risk of sounding cliché, all of the nominees should be excited to be in this group as it was your peers and competitors who selected you to be here.”
2007 SIMA IMAGE AWARDS NOMINEES
OVERALL AWARDS
Company of the Year
Awarded to the company that exhibited the industry’s best business strategy and exemplified industry leadership in 2006. Instead of design and brand appeal, consider surf companies that grew their current business and contributed to the growth of the industry as a whole and those that exemplified industry leadership through areas such as market growth, product development and/or economic impact on the industry most in 2006.
Billabong USA
Electric Visual
Quiksilver, Inc.
Vans
Volcom
Breakthrough Brand of the Year
Recognizing the small- to mid-size men’s or women’s brand that experienced growth in 2006. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have gross global wholesale annual revenues of $25 million or less.
Firewire Surfboards
Insight
Mada
Sanuk
Vestal Watch
MEN’S AWARDS
Men’s Ad Campaign of the Year
Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative advertising campaign in 2006. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout 2006.
Billabong’s Boardshort Campaign
Insight’s “Dead Modern” Campaign
Nixon’s "Look Closer" Campaign
Sanuk’s “Sidewalk Surfers” Campaign
Volcom’s “V.Co-Logical” Campaign
Men’s Apparel Brand of the Year
Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business in 2006.
Billabong
Mada
Matix
Quiksilver
Volcom
Men’s Boardshort of the Year
Awarded to the boardshort product that featured the most exciting design, appeal or innovation in 2006.
Advantage Phantom by Hurley
Andy Irons Rising Sun by Billabong
Bruce Pro Modulator by Volcom
Lopez Freak by O’Neill
Superfreak II by O’Neill
WOMEN’S AWARDS
Women’s Ad Campaign of the Year
Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative advertising campaign in 2006. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout 2006.
Billabong Juniors
Hurley Girls
Roxy
Vans Girls
Volcom Girls
Women’s Apparel Brand of the Year
Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew it business in 2006.
Billabong Girls
Lucy Love
O’Neill Girls
Roxy
Volcom Girls
Women’s Swim Brand of the Year
Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business in 2006.
Billabong Swim
L-Space
O’Neill Girls
Roxy
Salinas
PRODUCT AWARDS
Accessory Product of the Year
Awarded to the accessory product at retail in 2006 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
9800 Gear Bag by Ogio
iPod Travel Speaker System by Roxy
Limited Series Sunglasses by Electric Visual
Lodown Tide Watch by Nixon
Vector Tech Foils by Future Systems
Footwear Product of the Year
Awarded to the footwear product at retail in 2006 that featured the most exciting design, appeal or innovation.
Dram Sandal by Reef
Photographer Series Shoe by DVS
Rabbit Kekai Sandal by Olukai
Sidewalk Surfer by Sanuk
Slip-On by Vans
Surfboard Model of the Year
Awarded to the surfboard model at retail in 2006 that featured the most exciting design, appeal or innovation.
Channel Island Flyer 2
Firewire Flexfire
Merrick K-Small Quad Fin
Rusty EPS Range
Surftech Tuflite Stretch Fletcher Four
Wetsuit of the Year
Awarded to the wetsuit at retail in 2006 that featured the most exciting design, appeal or innovation.
F-Bomb by Rip Curl
Infinity Series by Xcel
Mutant by O’Neill
Psycho II by O’Neill
Vapor by Body Glove
Nominees were chosen by a panel of industry experts, from both the manufacturing and retailing sides, with a variety of expertise and knowledge. All SIMA members were given the opportunity to submit nominations. These nominations were then reviewed and voted upon by the panel. The outcome of the panel vote determined the five nominees in each category. Winners will be determined by a final vote open to all SIMA member companies. The main contact at each SIMA member company can expect information on the final voting procedure and timeframe shortly. For more details on the nomination and voting process visit www.sima.com
The winners will be announced at an awards ceremony during SIMA Surf Summit 10 in Cabo San Lucas, Mexico, May 16-19, 2007. The awards ceremony will again feature a video component highlighting and introducing each finalist and winner.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 17 years, SIMA’s Environmental Fund has raised more than $3.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves.
ALISO VIEJO, Calif. (March 26, 2007) —The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the fifth annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.
The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 12 categories: Accessory Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men’s Ad Campaign of the Year, Men’s Apparel Brand of the Year, Men’s Boardshort of the Year, Women’s Ad Campaign of the Year, Women’s Apparel Brand of the Year, Women’s Swim Brand of the Year, Breakthrough Brand of the Year and Company of the Year.
“SIMA is stoked to unveil a great list of Image Awards nominees,” said Dick Baker, president of SIMA. “As we’ve mentioned before, the awards underwent a lot of changes this year – adding more categories and revising the nomination process – and we’re happy to see this has allowed a wider variety of companies to be recognized for their successes in the past year. At the risk of sounding cliché, all of the nominees should be excited to be in this group as it was your peers and competitors who selected you to be here.”
2007 SIMA IMAGE AWARDS NOMINEES
OVERALL AWARDS
Company of the Year
Awarded to the company that exhibited the industry’s best business strategy and exemplified industry leadership in 2006. Instead of design and brand appeal, consider surf companies that grew their current business and contributed to the growth of the industry as a whole and those that exemplified industry leadership through areas such as market growth, product development and/or economic impact on the industry most in 2006.
Billabong USA
Electric Visual
Quiksilver, Inc.
Vans
Volcom
Breakthrough Brand of the Year
Recognizing the small- to mid-size men’s or women’s brand that experienced growth in 2006. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have gross global wholesale annual revenues of $25 million or less.
Firewire Surfboards
Insight
Mada
Sanuk
Vestal Watch
MEN’S AWARDS
Men’s Ad Campaign of the Year
Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative advertising campaign in 2006. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout 2006.
Billabong’s Boardshort Campaign
Insight’s “Dead Modern” Campaign
Nixon’s "Look Closer" Campaign
Sanuk’s “Sidewalk Surfers” Campaign
Volcom’s “V.Co-Logical” Campaign
Men’s Apparel Brand of the Year
Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business in 2006.
Billabong
Mada
Matix
Quiksilver
Volcom
Men’s Boardshort of the Year
Awarded to the boardshort product that featured the most exciting design, appeal or innovation in 2006.
Advantage Phantom by Hurley
Andy Irons Rising Sun by Billabong
Bruce Pro Modulator by Volcom
Lopez Freak by O’Neill
Superfreak II by O’Neill
WOMEN’S AWARDS
Women’s Ad Campaign of the Year
Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative advertising campaign in 2006. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout 2006.
Billabong Juniors
Hurley Girls
Roxy
Vans Girls
Volcom Girls
Women’s Apparel Brand of the Year
Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew it business in 2006.
Billabong Girls
Lucy Love
O’Neill Girls
Roxy
Volcom Girls
Women’s Swim Brand of the Year
Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business in 2006.
Billabong Swim
L-Space
O’Neill Girls
Roxy
Salinas
PRODUCT AWARDS
Accessory Product of the Year
Awarded to the accessory product at retail in 2006 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
9800 Gear Bag by Ogio
iPod Travel Speaker System by Roxy
Limited Series Sunglasses by Electric Visual
Lodown Tide Watch by Nixon
Vector Tech Foils by Future Systems
Footwear Product of the Year
Awarded to the footwear product at retail in 2006 that featured the most exciting design, appeal or innovation.
Dram Sandal by Reef
Photographer Series Shoe by DVS
Rabbit Kekai Sandal by Olukai
Sidewalk Surfer by Sanuk
Slip-On by Vans
Surfboard Model of the Year
Awarded to the surfboard model at retail in 2006 that featured the most exciting design, appeal or innovation.
Channel Island Flyer 2
Firewire Flexfire
Merrick K-Small Quad Fin
Rusty EPS Range
Surftech Tuflite Stretch Fletcher Four
Wetsuit of the Year
Awarded to the wetsuit at retail in 2006 that featured the most exciting design, appeal or innovation.
F-Bomb by Rip Curl
Infinity Series by Xcel
Mutant by O’Neill
Psycho II by O’Neill
Vapor by Body Glove
Nominees were chosen by a panel of industry experts, from both the manufacturing and retailing sides, with a variety of expertise and knowledge. All SIMA members were given the opportunity to submit nominations. These nominations were then reviewed and voted upon by the panel. The outcome of the panel vote determined the five nominees in each category. Winners will be determined by a final vote open to all SIMA member companies. The main contact at each SIMA member company can expect information on the final voting procedure and timeframe shortly. For more details on the nomination and voting process visit www.sima.com
The winners will be announced at an awards ceremony during SIMA Surf Summit 10 in Cabo San Lucas, Mexico, May 16-19, 2007. The awards ceremony will again feature a video component highlighting and introducing each finalist and winner.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 17 years, SIMA’s Environmental Fund has raised more than $3.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves.
© COPYRIGHT 2009 OGIO INTERNATIONAL