Next to shoes, a woman's handbag is considered her most important fashion accessory. According to chief industry analyst The NPD Group, women bought an average of three handbags in the last year alone. And in a category rich with names such as Prada, Louis Vuitton, and Kate Spade, the standard price for just one bag reaches well into triple digits.

Not surprisingly, women's golf bags are experiencing a similar boost in popularity now that the average expense for this on-course accessory is akin to that of only one handbag. Now to accessorize golf fashion's increasingly sophisticated look, OGIO has introduced a new series of affordable, technical bags that put style on par with performance.

Like its namesake, OGIO's Diva (MSRP: $149.00) delivers on both beauty and talent. In the looks department, this stand bag demands attention with a dramatic combination of solid color blocking mixed with on-trend argyle and polka dot patterning. Underneath the surface lies a bag that delivers on smarts, with a 9" Woode top, full-length three-way dividers, and plenty of intelligent details including an internal cell phone pocket, towel and scorecard containment, plus eight protective pockets. OGIO's 2007 Diva bag is available in a light-pink and grey combination, as well as a grape-and-grey mix.

The Shadow (MSRP: $179.00) - OGIO's sporty take on a woman's cart bag is outfitted with a 10" Uniter organizing top, full-length club dividers, as well as an external Ball Silo for easy ball deployment. Available in an eye catching grape/white or green/white mix, this nine-pocket cart bag weighs just seven pounds yet packs in plenty of organization with the aid of 10 pockets, nine of which are zippered and one of which offers an isolation chamber for wet gear.

For more information about OGIO's new lineup of women's stand and cart bags, call OGIO at 800.922.1944, 801.619.4100, or visit www.ogio.com.