OGIO International has truly lived up to its name with its very first retail store in Beijing, China, scheduled to open today. After growing a loyal customer base in Europe, North America and, most recently, Asia, OGIO has taken the next step by using the new retail store to develop a custom-designed collection for Beijing shoppers.
“Our success formula of developing unique adrenaline raising styles with intelligent design features sparked our rapid growth over the past four years,” commented Tony Palma, OGIO’s CEO. “We are proud and excited to introduce a collection, specifically selected for the Chinese market, at our first retail store in the brand new, upscale Aegean Beijing Shopping Mall. Located in the busy district on North 3rd Ring of Beijing, the modern design of the building, along with the world’s leading fashion companies as anchors, is destined to be a new attraction for Beijing residents.”
This new shop is just the first step of many in plans to expand into the retail market, says Tony Palma, CEO. He says the intent is to begin unveiling these exclusive OGIO retail stores Shanghai, Guangzhou, Hong Kong, Chongqing and Shenzhen over the next 6 to 18 months. Demand for OGIO products has grown exponentially over the past several years after gaining a reputation for high-quality, well-designed bags and apparel for the active and sport-enthused audiences. Standby favorites such as the Renegade RSS 17 combined with innovative new products like the RBSS 9800 have garnered OGIO a dedicated base of customers.
As a loyal OGIO fan, what do you hope to see at an OGIO retail store? Or, Where would you like to see the next OGIO retail store pop up? Let us know!